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Marketing Information System

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	Date/Time	Made By	Edit Note	Type	Scope
	Mar 10 2008, 12:52 PM EDT	crespo12		edit	10 words added 57 words deleted 1 image added 1 image deleted
Change: The MkIS is the firm’s “window on the world” and, increasingly, it is the primary customer interface. Figure 1 presents the basic architecture of the MkIS. B. The Strategic Role of the Marketing Information Systems Historically, the role of the marketing function has View changes from previous version. (Word count: 1598)
	Feb 8 2008, 12:40 PM EST	crespo12		edit
Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1646)
	Feb 8 2008, 12:34 PM EST	crespo12		edit	1619 words added 3 images added
Change: service providers such as banks, stockbrokers and insurance companies could not do business today without their client-server-based information technology. This technology has long supported marketing View changes from previous version. (Word count: 1646)
	Feb 8 2008, 11:38 AM EST	crespo12		create	No content added or deleted.
Change: Created by crespo12 Feb 8 2008, 11:38 AM EST for: no reason given

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